The happy story of Frankie mag – but would it have worked on its own?

Want to know how you start a successful magazine?

If you get the right people and the right backing, you can make it sound easy.

Or that’s certainly seems to be the case, listening to Frankie founding editor Louise Bannister.   

You may recall that in the last set of ABCs, Frankie had the biggest sales uplift. But considering Frankie has been on the go since 2004, it took more than five years to be an overnight success.

Anyway, in the above video, part of the ABC’s Big Ideas series, in a self-deprecating way Bannister tells the story. It’s nice to hear that a good idea can come good.

But what’s also thought provoking is her almost wistful line about “over the years we’ve talked about could we make it on our own…” (if they’d set it up indepedently).

On the one hand, it’s great that they worked for a company – Morrison Media – that backed them. But on the other, it’s not quite such a fairytale if you’re still working for the man.

Do you think they would have made it?

Tim Burrowes


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