The history of advertising
Dr Mumbo always has an eye for a free offer. Even more so when it’s in capital letters. And particularly when followed by that most subtle of copywriting techniques, the exclamation mark.
So when his viewing pleasure on the AdNews website was temporarily interrupted today with a special offer of a “FREE SPECIAL REPORT ON AUSTRALIA’S TOP ADVERTISERS!”he was delighted to sign up for the AdNews email newsletter.
And they were good to their promise, offering a link to a PDF download.
Sadly, there is one small drawback. It’s the top advertisers for 2010.
Still, perhaps Dr Mumbo can suggets an alternative offer. Subscribe to the Mumbrella newsletter via the box towards the top right of this page and you can get a FREE DAILY EMAIL OF NEWS FROM 2012!
However the full-stop, hyphen and exclamation mark remain my favourite punctuation . . !?
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Gotta love it when Dr. (surely as an abbreviation it is Dr. and not Dr) Mumbo ‘suggets’ an alternative offer.
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@John_Grono, “Doctor” abbreviated to Dr doesn’t neet a point after the “r” since it’s the final letter of the word that’s been shortened. In that case, it’s optional.
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“need…” sorry
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