The Iconic leverages interactive ad technology from YouTube for sportswear campaign
The Iconic has leveraged new technology from YouTube which enables viewers to directly interact with the content of ads and directly shop from the online retailer’s sports range.
Created in collaboration with Google and The Glue Society, four ads featuring a weightlifter, runner, yogi and swimmer partaking in their chosen sport and showcasing their attire. Blue buttons presented to the viewer encourage them to click and shop the outfits instantly which will relieve the athletes of the strain of their workout.
The TrueView for Action technology on YouTube drives higher engagement between brands and consumers, Vix Berthinussen, creative development lead at Google, explained.
“This campaign is a brilliant example of made-for-platform creative that really drives user engagement and is the result of working with a team specifically assembled to rise to the challenge and take advantage of the opportunity. Namely, The Iconic, The Glue Society and Revolver,” Berthinussen said.
