The impact of the marriage equality ads latest focus for Newspaper Works influence campaign
The recent newspaper ad campaign which saw major brands publicly pledge to support marriage equality is the focus of the latest instalment of the ‘Influential by Nature’ campaign from the Newspaper Works.
The industry body kicked off its ‘Influential by Nature’ campaign in April in a bid to convince the advertising industry to rebalance media budgets and stem the collapse of print revenues.
Former David Jones CEO Paul Zahra fronts the latest iteration of the campaign which is centred on the Australian Marriage Equality’s full-page ad in The Australian which listed the brands supporting marriage equality.
The first ad, which ran last month, had 53 brands including the Commonwealth Bank, Foxtel, Telstra and Qantas and ANZ declare their support for the cause, while a second ad saw the ranks of companies involved swell to 154.
Australian Marriage Equality’s full page ad in The Australian
According to the Newspaper Works, as a result of the campaign more than 442 businesses have publically expressed their support for marriage equality through AME.
Australian Marriage Equality deputy director Ivan Hinton-Teoh said in a statement: “The paper was selected as the ‘perfect medium’ to reach business and political audiences. I think the print ad has resonated because it shows the vast support of marriage equality that exists in the community that had previously been unheard.
“So its significance continues to reverberate because it’s provided other organisations and small businesses an opportunity of participating in something that is obviously significant to them in a way that no other platform has provided,” he said.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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an historic campaign?
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An a or an an?
http://www.oxforddictionaries......oric-event
“An is the form of the indefinite article that is used before a spoken vowel sound. So, we say ‘an honour’, ‘an hour’, or ‘an heir’, for example, because the initial letter ‘h’ in all three words is not actually pronounced. By contrast we say ‘a hair’ or ‘a horse’ because, in these cases, the ‘h’ is pronounced.”
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either way, good to see this gaining momentum – any govt brands in there?
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