The Leading Edge appoints Yum Restaurants as first global client partner
Research and strategy consultancy The Leading Edge has appointed Yum! Restaurants International as its first global client partner.
The announcement:
September 12, 2011 –
A significant jump in burgeoning global clients has seen research and strategy insights consultancy, The Leading Edge (TLE), appoint its first Global Client Partner to help multi-national clients effectively enter or increase their presence in new markets.
After almost 15 years with The Leading Edge, former Sydney-based Digital Edge Managing Director Andrew Povolny has relocated to TLE’s recently opened New York office in the role of Managing Partner.
As part of this role, Andrew will be the Global Client Partner for Yum! Restaurants International, who own KFC, Pizza Hut and Taco Bell.
Yum! is one of TLE’s most important long term clients and Mr Povolny will be responsible for growing the brand locally and overseas.
Chief Executive Officer of The Leading Edge, Mr Andy Bateman, said “Many of our clients are growing across the globe like Yum! and The Leading Edge plans to be with them every step of the way through our Global Client Partners.
“Andrew has been working extensively with Yum! for many years and he will also be actively involved in client development and servicing our other North American clients”, he added.
Mr Bateman said all of TLE’s recent appointments are senior specialists who are delivering relevant and valuable business insights on a local and global level.
Mr Povolny said “I am thrilled to be working with our global office network to help our clients fully utilise TLE’s uniquely evolved offer. New York is the ideal base to make this happen”.
Source: The Leading Edge press release
I’ve worked on YUM’s KFC in Australia. Here’s a “relevant and valuable business insight” you can have for nothing. Your market is young males. Look at the TV shows movies and and online content they love. Most of it’s funny. Most of it takes the piss. Make your ads like that, instead of the lame-scenario rut you – and McDonald’s – have been stuck in for years.
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