The Loved Ones, not pretty enough at box office

Sean Byrne’s acclaimed horror film The Loved Ones (Madman Entertainment) failed to capture the Australian box office, opening outside the top 10 with a screen average of $1,586 ($141,152 from 89 screens).

But it’s not like Australians reject torture on film; a different kind of physical abuse did reach the top of the box office, with Jackass 3D (Paramount) earning $3,582,884.

It should be noted that Indian film Golmaal 3, from specialty distributor Eros Entertainment, managed to make more money than The Loved Ones and Summer Coda. Eros has a very limited market budget, limited screens and its films are aimed at a limited ethnic group, yet they performed better than two Australian titles in their local territory.

The other Australian projects currently in cinemas saw a decline in their earnings. Richard Gray’s Summer Coda earned $26,010 (26 screens), while the Animal Logic production Legend of the Guardians: The Owls of Ga’Hoole made $67,377. In Australia, it has crossed the $4.6m mark, and Box Office Mojo reports earnings of U$120,000,000 worldwide.

This was the Australian top 10 for the November 4-7 weekend.

1 Jackass 3D Paramount $3,582,884
2 The Social Network Sony $2,170,710
3 Red Icon $1,482,035
4 Life As We Know It Roadshow $943,687
5 Paranormal Activity 2 Paramount $730,934
6 The Town Roadshow $601,137
7 Saw VII 3D Hoyts $469,320
8 Eat Pray Love Sony $459,804
9 Made in Dagenham Paramount /Transmission $229,754
10 Golmaal 3 Eros Australia $184,610

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