The Mars Agency undergoes rebrand: ‘Better represents everything we can do for clients’
The Mars Agency has this week announced it has undergone a rebrand.
The significant shift was announced on Tuesday, with the new name – Mars United Commerce – reflecting the company’s transformational growth into a full-service commerce marketing partner for brands and retailers.
The landmark rebrand has been adopted by Mars Agency’s operations across the globe.
On the rebrand, Sally Tobin managing director for ANZ said: “We’re so very proud of the equity we’ve built around the XPO name and the reputation we established for excellence in shopper and experiential marketing.”
“Since joining The Mars Agency, we’ve moved beyond those roots to grow capabilities and gain equity in other key areas of commerce marketing. It’s only natural, then, for us to now join the rest of Mars in adopting a new name that better represents everything we can do for clients in the region.”
Sally Tobin
Significant investments in technology and infrastructure have helped Mars United Commerce become a global leader in four key commerce disciplines – strategy and Analytics, retail media and eCommerce, content and experiences, and retail consultancy.
“The Mars Agency has long been known for relentless reinvention, for staying ahead of industry trends to build expertise in the emerging skill sets our clients need to drive sustainable business growth,” said Rob Rivenburgh, global CEO.
“We have best-in-class capabilities across the full spectrum of commerce marketing, and an unmatched ability to unite them to drive even greater success for our clients. That’s what Mars United Commerce says to the marketplace,” he added.
Mars United Commerce now encompasses a workforce of 800 professionals across North America, Europe, Australia-New Zealand and Asia, all experts in specific functions but also trained and certified in every aspect of commerce marketing.
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