Zenith Australia hires strategy and product veteran for new executive role

Return on investment agency, Zenith Australia, has hired a product and strategy veteran to fill its brand new chief strategy and product officer role.

The position will be spearheaded by OMD Australia’s former chief product officer, Penny Shell. In her new role – which comes after several months of working as an independent consultant focusing on media, product, brand and strategy – Shell will be an official member of Zenith’s executive leadership body.

Penny Shell

Her work will require her to monitor and manage “the strategy, planning and product capabilities core to the ‘Imagination’ pillar of Zenith Australia’s ROI3 proposition of ‘Investment, Imagination and Insight’”.