The Monkeys launches vintage mobile games to support Krispy Kreme’s new range

The Monkeys has launched a series of vintage mobile games to support Krispy Kreme’s limited edition Throwback Party doughnut range.

The announcement:

To celebrate its new limited-edition Throwback Party doughnut range, Krispy Kreme has turned its Instagram page into a virtual arcade with the launch of a social campaign that gives millennials a return taste of their childhood.

Inspired by classic arcade games, The Monkeys, part of Accenture Interactive, created four Throwback Party mobile games to celebrate each new Krispy Kreme flavour, including Finger Bun Fighter, Krispy Kart, Fairy Bread Fantasy and Brownie Batter Bash.

Set to run across Instagram and Facebook, the virtual arcade mobile games also include a leaderboard that will track players’ high-scores – the top bragging rights for any arcade gamer. Top players will go into the draw to win a year’s supply of Krispy Kreme doughnuts.

The Monkeys innovations director, Jay Morgan, says: “Growing up as a kid we had arcade parties, filled with classic video games and party food like fairy-bread. We hope the range and these games act like a spaceship that transport people back there to simpler times and good memories.”

“This is our first major work with Krispy Kreme and we collaborated closely with the team on naming the range, developing the campaign look and feel and creating the
addictive arcade games.”

Krispy Kreme Australia chief marketing officer, Russell Schulman, adds: “Launching our new Throwback Party doughnut range with an interactive social campaign, we hope to encourage our fans to have some fun by tapping into a trip down memory lane.”

Source: The Monkeys press release


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