Dr Mumbo

The campest billboard installation ever?

Bruno Taylor SquareSydney’s Oxford Street played host to possibly the most flamboyant installation of a new outdoor ad of all time, as a billboard for Universal Pictures’ new Sacha Baron Cohen movie Bruno was erected on the APN Outdoor site overlooking Taylor Square.  

This morning’s stunt – featuring four workmen in pink hardhats and hotpants – was a PR triumph for public relations agency Public City and the PR team at Universal Pictures with Seven, Nine, Ten and Nova 96.9 all present.


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