The campest billboard installation ever?
Sydney’s Oxford Street played host to possibly the most flamboyant installation of a new outdoor ad of all time, as a billboard for Universal Pictures’ new Sacha Baron Cohen movie Bruno was erected on the APN Outdoor site overlooking Taylor Square.
This morning’s stunt – featuring four workmen in pink hardhats and hotpants – was a PR triumph for public relations agency Public City and the PR team at Universal Pictures with Seven, Nine, Ten and Nova 96.9 all present.
Sacha Baron Cohen is a PR Genius.
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Sacha Baron Cohen is the new Branson of PR stunts… and then some.
Wondering what we might be able to turn this billboard campaign into…
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You call that brilliant? How low can you go? Self serving ad people. What a joke.
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Those blokes should be killed for wearing those pink shorts – at least bruno is waxed. It’s a little bit of fun – a good PR extension to an outdoor campaign. Don’t imagine it would have cost much to turn this from a standard installation to a stunt. What did they add? Coloured shorts and a bit of bump & grind?
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Tim blogged about it, you read about it – then watched it, then took the time to comment on it.
It affected you enough to comment on it, therefore it was effective, no?
In parting, I wasn’t specifically focusing on this exact campaign, rather Cohen in general. Ali G, Borat, now this. The amount of free publicity he gathers each time is staggering.
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Thats the best they could come up with…….?
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Anyone else putting up a billboard in pink shorts etc – maybe “interesting”
The “Bruno” snowball – then that’s mainstream news!
What do the punters think?
Take a bit of effort to entertain us and we’re engaged, we comment, we share, we blog, we spread the influence.
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