The National Windscreens Group announces official rebrand
The National Windscreens Group has officially rebranded into NWG.
The announcement:
One of Australia’s largest independently owned windscreen companies, the National Windscreens Group, has taken the bold move to rebrand.
From today, the 38-year-old company, which has 12 company-owned locations and 150 operating around the country, will be known as NWG.
The reason for the change says CEO Campbell Jones was simple. “We are no longer just a windscreen company. Our remit extends much further. Each location is deeply committed to not just vehicle glass repair and replacement, but to the rapidly
emerging and increasing safety and security technologies.“We are investing in delivering highly specialised Advanced Driver Assistance Systems (ADAS) services for the auto repair industry, especially in collision. These services are critical for vehicle performance and more importantly passenger safety. Minor accidents can compromise this functionality, leading to significant risks.”
Last year the company secured investment from boutique corporate advisory firm Nash Advisory and Capital and have made significant changes.
“This has included enhancing our tools and technology, partnering with leading suppliers and stakeholders, and most importantly, investing in our people. All of which, collectively, will allow us to provide the best possible experience for our customers,” Mr Jones said.
“Moving forward we have many goals including being a leading player in the automotive sector, but our priorities are expanding our footprint, enhancing our digital capabilities and promising to be the best partner.”
Mr Jones said transitioning from National Windscreens to NWG is the start of a new era. “We are entering a phase of growth and expansion and unwavering focus on delivering exceptional customer service, and we intend to lead the industry with innovation and dedication.”
Source: Sumit Media
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