News

The New York Times appoints WeThinkMedia for Australian advertising representation

The New York Times has appointed a local media agency, WeThinkMedia to handle its advertising representation in Australia.

WeThinkMedia’s responsibilities include handling all advertising – print, digital, branded, programmatic and events – for the Asia Pacific region.

NYT’s Armstrong will oversee the partnership

Tom Armstrong, vice president of advertising for The New York Times, Asia Pacific, will oversee the new relationship.

For all branded content efforts, WeThinkMedia will work with The New York Times’ marketing service agency, T Brand Studio International.

Armstrong said Australia was an “exciting opportunity” for The New York Times.

“Since we began expanding our coverage of the region, our audience has grown rapidly. Readership is up more than 30 percent and our subscriber base has more than doubled over the past year,” Armstrong said.

“As we continue to grow, it is important to have our advertising business represented by an agency with the local expertise and thorough understanding of both the market and key advertisers. We are thrilled to work with WeThinkMedia as an integral part of our overall expansion in the region.”

Peter Wiltshire, founder and director at WeThinkMedia described the new client win as an “incredibly opportunity” for local advertisers.

“The New York Times reader is part of an uniquely engaged, globally conscious audience that strongly values high quality journalism,” Wiltshire said.

“We are at the charge of an incredible opportunity for local Australian advertisers to reach this substantial breadth of dedicated and internationally focused readers. Our industrious team is already in the market presenting opportunities and discussing custom strategies for individual client needs.”

WeThinkMedia’s other clients including New Zealand digital outdoor company Lumo, 20Four and MediaWorks New Zealand.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.