The Perth Mint expands agency roster with 303 MullenLowe

The Perth Mint has added 303 MullenLowe to its agency roster.

The agency joins The Brand Agency, which won The Perth Mint’s media and creative account in October 2018.

The announcement:

In an evolution of its agency partnership model, The Perth Mint has welcomed 303 MullenLowe Perth to its agency roster. The appointment follows a recent agency review process, including a strategic, creative and media pitch.

As a preferred supplier, 303 MullenLowe will be working on a variety of campaigns with The Perth Mint marketing team.

303 MullenLowe Senior Business Director, Taryn Payne said: “We really enjoyed this pitch and it’s exciting to be on-board. The Perth Mint ran a fair and transparent process, we had a great time getting to understand more about this iconic Perth brand and the brief triggered some innovative, fun campaign ideas. We can’t wait to work with the team!”

The Perth Mint Group Manager, Marketing Emily Dawe said: “The Perth Mint continues to have a strong relationship with The Brand Agency, and the addition of 303 Mullenlowe to the roster is a reflection of our growth plans and our vision to inspire excellence in the precious metals industry. We’re excited to be working with two great advertising agencies in 2021 and look forward to some amazing collaborative work further promoting The Perth Mint as a refiner, manufacturer, investment option and tourism destination of choice.

Source: 303 Mullenlowe media release


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