The Promotions Factory rebrands to TPF
The Promotions Factory has rebranded to TPF to better reflect its journey to a technology and full-service creative agency.
The announcement:
After nearly four decades as The Promotions Factory, TPF has officially rebranded to reflect its evolution into a full-service creative and technology agency. The new identity, To Play Forward, signals a future-focused movement that unites creativity, commerce, and technology under one roof.
Over the years, TPF has grown from a promotions specialist into a powerhouse partner for some of the world’s biggest brands — with expertise spanning merchandise, loyalty platforms, experiential activations, packaging, and digital ecosystems. As the business adapted and evolved, it became a house of brands that eventually unraveled into ambiguity. Now, TPF Sports, TPF Think, and TPF Group have united to form one independent creative, product, and tech agency: TPF. This unification delivers a seamless, integrated experience for clients across all services.
The rebrand underscores TPF’s commitment to innovation, highlighted by its next-gen loyalty and rewards platform mber+, and its print-on-demand merchandise solution ezymerch together, these platforms exemplify TPF’s ability to fuse creativity, strategy, and technology into scalable solutions for sports, lifestyle, FMCG, and corporate clients.
To Play Forward is both a mindset and a movement. It’s about breaking convention, liberating possibility, and delivering transformative ideas with measurable results.
The new brand identity was unveiled at a launch event in Cremorne, where clients, partners, and collaborators experienced TPF’s capabilities first-hand. From immersive activations to custom merchandise, the event showcased the agency’s integrated approach and future-focused vision.
As TPF enters this new chapter, it remains anchored by its core belief: every action should fuel the next. To Play Forward is a commitment to helping brands move faster, think bigger and play forward
Source: TPF
