The radio ratings in four charts you’ve not seen before
Welcome to Unmade, written while you were sleeping on Wednesday morning.
Happy Grilled Cheese Day. Is it that time of the year already?
Today’s writing soundtrack: Aqualung, by Jethro Tull.
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“And of course, public broadcaster the ABC has a pile of licences for Triple J, Triple M, News Radio, ABC Classic and local.”
While I love the idea of Aunty picking up the M’s, I suspect saying that Triple M is an ABC station is a typo rather than a massive scoop on the changing radio landscape…
Haha – Thanks Viv – should have been Radio National (must have been writing that sentence in autopilot!). Now corrected! Cheers,
Tim
Oh, also: “SCA gets a consolation prize in Adelaide, with Mix 80s top, with a cume of 24,000.”
Mix 80s is a digital radio brand associated with ARN’s Mix 102.3 (part of the KIIS Network) – so it’s not an SCA station or a consolation prize for them.
And thanks for pointing that one out too. That’s all the more interesting because it means ARN has the top DAB+ station in every metro market.
Nice to hear the return of your That’s Entertainment podcast today too!
Cheers,
Tim
Tim, Completely agree that Radio has circumvented the same kind of scrutiny which most other media are subject to. As in, exact surveyed average audience projections. It has disguised for a decade or more, any decline in average listening audiences. We compile this once a year for ACS Breakfast only, as a tracking and trending performance mechanism, as we do for TV, and in other ways for most other mediums.
Thanks for that Steve.
The analysis you produced a couple of weeks back suggesting how well the SCA sales team is doing at (over)monetising their audiences was a really interesting read, by the way.
Cheers,
Tim