The Remarkables Group expands its roster of bloggers

Blogger talent agency The Remarkables Group has announced it is expanding the roster of bloggers it represents.

The announcement:

The Remarkables Group today announced three new Remarkables, bringing its stable of talent to 15 blogs.

The fresh faces are:

–       Carly Jacobs – www.smaggle.com

–       Matthew Ross – www.daddownunder.wordpress.com

–       Laura McWhinnie – www.thisislandlife.com

Carly Jacobs has been blogging for six years and has built a large following on her blog, where she shares health, beauty, fashion and lifestyle advice.  As a freelance writer, her work has appeared in Cleo, Cosmopolitan, The Age and The Sydney Morning Herald.

Newer to blogging is Matthew Ross, having only taken his first online steps in early 2012 to document his experiences as a stay-at-home father.  He defines himself as a Modern Man, and his community has already grown rapidly to the point that he is receiving numerous brand approaches each week.

Laura McWhinnie is a digital copywriter and social media specialist who has built her aspirational blog This Island Life around the motto “it’s always summer somewhere”, where she shares a tropical mix of travel, fashion, beauty and culture.  A This Island Life YouTube channel is in the works for the near future.

Head of Relationships at The Remarkables Group, Lorraine Murphy says:

“Their Gen Y appeal and wide range of content make Carly, Matthew and Laura very exciting additions to our group.  Matthew’s perspective as a stay-at-home dad is a strong draw for brands who don’t want to solely speak to mothers, while the Smaggle and This Island Life communities of savvy, aspirational 20-something women are an audience much in demand by the brands and agencies we work with.

There have been a number of campaigns relevant to these audiences in recent weeks, which offered us the ideal opportunity to invite Carly, Matt and Laura to come onboard.”

The Remarkables Group will turn one year old on 16th May, having built its stable of bloggers from five to 15 and its HQ team from one to four bodies in that time.  Recent campaigns have seen its group of bloggers partnering with brands across a broad spectrum of industries including Woolworths, American Express, Tourism Australia, Gumtree, Commonwealth Bank, Howard’s Storage World, Maybelline, NIVEA, Lastminute.com.au and Aussie.

Source: The Remarkables Group press release


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