The Royal Institute for Deaf & Blind Children rebrands to NextSense
Royal Institute for Deaf & Blind Children (RIDBC) has rebranded as NextSense with an accessibility-driven brand and positioning from Interbrand Sydney.
NextSense’s new brand is focused on the message of enhancing the futures of children with vision or hearing impairments. The brand identity utilises dot and wave patterns to reflect sound waves and braille dots and AAA-accessible colours enable a high contrast for people with vision loss. The new typeface was developed for maximum visibility.
The relaunch unites the RIDBC with its groups and services such as the Sydney Cochlear Implant Centre (SCIC), Renwick Centre research institute and Tarayle and RIDBC schools and preschools.
“From our comprehensive range of services, to the diversity of people we support, employ and communicate with, NextSense is many things to many people,” said NextSense director of marketing and communications, Nicole Smith.
“So we’ve created a brand that is adaptable and accessible. That can speak to different people, in different ways, at different stages of their journey. And, most importantly, a brand that will always enhance their experience.”
The branding also includes photography and illustrations that build a positive tone of voice, placing the stories of children, adults, families, teachers, students, professionals and volunteers who work with NextSense front and centre.
NextSense chief executive, Chris Rehn, added: “This evolution will enable us to support more Australians in their hearing and vision health journeys, uniting our full range of expertise and services under a single identity for the first time. It builds on our rich history and underlines our commitment to world-leading service, research, innovation, and educating the next generation of experts.
“In making this change, NextSense recognises that to support people the right way, we need to constantly challenge ourselves to lift the limits on what’s possible.”
Alex Creamer, creative lead at Interbrand, said: “Over the past three years, it’s been a pleasure to work with NextSense to future-fit their organisation and unite their services under a single brand. The team worked hard to inject creativity and practicality at every stage of the journey.
“The NextSense brand puts people first, is in high definition, and is led by accessibility. And we’re really proud that all these elements help elevate the voice of everyone the organisation impacts—children as well as adults, families, communities, teachers, medical professionals, students, and volunteers and donors. These are the people who are shaping the future in the space of vision and hearing loss.
“It’s been a privilege for us to have helped set NextSense on course for another 160 years of life-changing work.”
The new brand has rolled out across Australia
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Alex Creamer
Chris Rehn
Interbrand
NextSense
Nicole Smith
Royal Institute for Deaf & Blind Children
