The Royals appointed to Deliveroo’s creative and strategy account

The Royals has been appointed to Deliveroo’s creative and strategic account following a competitive pitch.

The agency has started work on the brand’s marketing and advertising strategy.

The Royals x Deliveroo

Deliveroo head of marketing Laura Wilson said: “The Royals demonstrated a rigorous understanding of the challenger mindset, and an impressive calibre of creative and strategic thinking. They’re the perfect partner to help us win the hearts and minds of more food-loving Aussies and ultimately to convert them to Deliveroo. We’re excited for what’s to come.”

The Royals managing partner Dan Beaumont added: “The offering in the food/grocery delivery category is quite homogenous and purely based on ‘convenience’. So, brands are fighting hard to differentiate – predominantly by personality and media spend – creating an exciting brand-based battlefield to gain a share of consumers’ minds in order to build loyalty. “Over the past few months, we’ve met a passionate bunch of people at Deliveroo focused on doing brave, effective work to aggressively grow share. We’re thrilled to be appointed to the account and we can’t wait to stir up the food delivery market.”

In December 2019, then independent agency Hyland was appointed to Deliveroo’s creative account, prior to the agency being bought by Havas Media Group Australia. Deliveroo confirmed to Mumbrella that Hyland is continuing to work with Deliveroo as part of its agency village.

The Royals has also recently won Guide Dogs Australia and Smartpay as clients.


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