US men’s hygiene brand taps the Honey Badger for debut Aussie campaign
Dr. Squatch – a men’s personal care and natural soap brand from the United States – has officially launched in Australia via a campaign starring an Aussie legend.
As part of the ‘Find Dr. Squatch’ campaign, former Australian Wallabies’ rugby player, Nick Cummins (also known as ‘The Honey Badger’) is front and centre in a 30-second film that sees the ex-The Bachelor frontman introducing “a new creature gracing our shores” – Dr. Squatch and its products.
The campaign serves as the first major platform from the grooming brand that is tailored specifically for the Australian market.
