The Royals loses iSelect’s creative account after less than 12 months

Comparison website iSelect has terminated its partnership with its creative agency of record The Royals after less than a year, Mumbrella can reveal.

Melbourne-based advertising agency Fenton Stephens will now handle iSelect’s creative account. The agency won the business without partaking in a pitch.

The Royals won the creative account just nine months ago from incumbent agency Leo Burnett.

Mumbrella understands The Royals made a handful of redundancies following the account loss.

iSelect has ended its short relationship with The Royals

Prior to appointing The Royals, iSelect dropped Leo Burnett in September last year, pitching its account and ending their three-year relationship.

Steve O’Farrell, managing partner at The Royals, said in a statement to Mumbrella: “I can confirm that we happily parted ways after a brief working relationship and the agency continues to grow off the back of several new business wins.”

Fenton Stephens confirmed the appointment to Mumbrella.

“We are incredibly excited to be involved with the reinvigoration of such a great brand,” a spokesperson from the agency said in a statement.

The agency shakeup comes four months after Warren Hebard was appointed as the company’s chief marketing officer.

Hebard replaced Geraldine Davys, who stepped down in February.

In 2005, Hebard started his career as an account executive at Fenton Stephens and remained with the agency for more than five years.

The Royals debuted its new brand platform for iSelect, ‘All Over It’, in April this year.

Despite losing the account, The Royals recently picked up Australian Super’s creative account and became the ad agency of record for Bakers Delight.

iSelect had not responded to Mumbrella at the time of publishing.


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