The Royals loses iSelect’s creative account after less than 12 months
Comparison website iSelect has terminated its partnership with its creative agency of record The Royals after less than a year, Mumbrella can reveal.
Melbourne-based advertising agency Fenton Stephens will now handle iSelect’s creative account. The agency won the business without partaking in a pitch.
The Royals won the creative account just nine months ago from incumbent agency Leo Burnett.
Mumbrella understands The Royals made a handful of redundancies following the account loss.
iSelect has ended its short relationship with The Royals
Prior to appointing The Royals, iSelect dropped Leo Burnett in September last year, pitching its account and ending their three-year relationship.
Steve O’Farrell, managing partner at The Royals, said in a statement to Mumbrella: “I can confirm that we happily parted ways after a brief working relationship and the agency continues to grow off the back of several new business wins.”
Fenton Stephens confirmed the appointment to Mumbrella.
“We are incredibly excited to be involved with the reinvigoration of such a great brand,” a spokesperson from the agency said in a statement.
The agency shakeup comes four months after Warren Hebard was appointed as the company’s chief marketing officer.
Hebard replaced Geraldine Davys, who stepped down in February.
In 2005, Hebard started his career as an account executive at Fenton Stephens and remained with the agency for more than five years.
The Royals debuted its new brand platform for iSelect, ‘All Over It’, in April this year.
Despite losing the account, The Royals recently picked up Australian Super’s creative account and became the ad agency of record for Bakers Delight.
iSelect had not responded to Mumbrella at the time of publishing.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
Linkedin
Why is the article about iSelect, but the article features an ING screenshot?
User ID not verified.
Awkies….that’s an ING picture accompanying the article
User ID not verified.
Hi EE and Chris,
Yes that was an oversight on my behalf, thanks for pointing this out. The right image has now been put into the article.
Cheers,
Abigail – Mumbrella
Geejeeez is this All they have done since Hebard joined 5 months ago – time to get a marketer on the team
User ID not verified.
Another round of marriage counselling at The Royals then?
User ID not verified.
Ha.. nah we’re good. Real good actually 🙂
User ID not verified.
Terrible client. Good thing for The Royals.
User ID not verified.
Ha! Nah, we’re good. Real good, actually.
User ID not verified.
Maybe Fenton Stephens can give the CMO his old job back after iSelect gets bought by Compare the Market
User ID not verified.
AJF, Leo’s, CHE, Royals, now Fenton Stephens all in six years?! Who’s next?!
User ID not verified.
What an interesting article
So The Royals went through an onerous pitch that cost time and resources.
New marketer joins and moves the business without a pitch – to the Agency he used to work for. Do you think they are on higher fees too?
User ID not verified.
Also heard the marketing team restructured with only juniors left to execute. Interesting times
User ID not verified.