F.Y.I.

The Sweet Shop adds Noah Conopask to roster

Production house The Sweet Shop has added director Noah Conopask to its global roster. The New York-based Conopask has recently completed with for General Motors and Target.The announcement:

The Sweet Shop is proud to announce the addition of Noah Conopask to their global roster. The self-taught, New York based director combines more than a decade’s worth of experience in photography, motion graphics, and design, to create highly visceral pieces that have been recognized by the Academy of Television Arts and Sciences, Best Ads on TV, Screen Magazine, and BDA for their power and emotional impact.

By carefully grounding extraordinary ideas and images in reality-based settings, Noah has cultivated a style he describes as “subtle sci-fi”. Through the combination of delicately executed visual effects and thoughtful directorial realism, Noah has been able to craft unique and memorable worlds populated with identifiably human characters. The result is a body of work that boasts a bold, visual style with an earnest, evocative core.

“Simply put: They get it. They get me,” says Noah of his decision to sign with The Sweet Shop. “Their roster and track record are exceptional. I love their global reach; their ability to go weird places, do weird things. They have a great worldwide team and I am excited to be a part of it.”

Before joining The Sweet Shop, Noah lived and worked in both Los Angeles and Chicago, creating everything from music videos to interactive content before settling down in New York to focus on his commercial work.

“Noah’s work consists of absolutely stunning visual imagery” says Wilf Sweetland, Managing Director/Executive Producer of The Sweet Shop Australia. “In terms of his storytelling, he strikes just the right balance of humanity and VFX while not taking things too seriously. That’s what it’s all about.”

The Sweet Shop’s CEO/Founding Partner Paul Prince added”Noah is a contemporary visualist in the true sense of the term. I’m honored that he has chosen our group to manage his global career. Watch this space.”

Noah’s signing is indicative of The Sweet Shop’s continued commitment to expanding talent and developing directors who have a strong voice with skills spread across the industry.

Source: The Sweet Shop press release

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