The Trish Nicol Agency wins Dream Out Loud
Teen Fashion label Dream Out Loud by Selena Gomez has appointed The Trish Nicol Agency to handle its PR.
The announcement:
The Trish Nicol agency has won the PR account for the launch of teen sensation Selena Gomez’s fashion label Dream Out Loud which is distributed by KCX in Australia.
The brand, which is available exclusively at Big W Nationally will be promoted with PR activity, as well as a social networking strategy in Australia by brand specialist company, Lime door BRANDS. Gomez is the 16th most sought after celebrity on twitter with a whopping 7,703,818 followers; a further 7,936,320 fans follow her on facebook.
The Dream Out Loud tween collection includes skirts, dresses, blouses, cropped denim jeans, scarves and shorts. Prices range from $15.95 – $24.77.
Selena Gomez is best known for her lead role on the Emmy Award winning Disney Channel Original Series, Wizards of Waverly Place. Having professed a love of singing and having contributed vocally to many movies she featured in, Gomez recorded her first album Kiss and Tell in 2009.
Source: The Trish Nicol Agency press release
