The Voice and Masterchef battle for the top TV spot, while Big Brother struggles
Ten’s Masterchef and Nine’s The Voice are still battling for the top spot in the 7:30pm TV slot, with Masterchef the most-watched among metro audiences (954,000 metro viewers against The Voice’s 941,000) but The Voice winning nationally (1.305m against 1.232m).
In the same slot, Seven’s Big Brother delivered 655,000 metro viewers for its eviction and 658,000 for the episode leading up to it, a 25% drop from its premiere a week ago. It drew a national audience of 958,000 for the eviction and 943,000 for the episode.
The Voice and Masterchef Australia went head to head on Monday night
Seven did take the crown for most-watched program of the night in Seven News with 1.139m metro viewers and 1.793m nationally. Nine News delivered 1.103 metro and 1.449m nationally. ABC News brought in 791,000 and 1.161m nationally.
At 8:40pm, Have You Been Paying Attention? brought in 802,000 metro viewers on Ten followed by 342,000 for Kinne Tonight. Nine’s Queen: Days of Our Lives brought in 378,000 and Seven’s 911 delivered 309,000.
Masterchef was the most-watched program with the key advertising demographics, topping the 16-39s, 18-49s and 25-54s followed by Have You Been Paying Attention? Big Brother came third in the two younger demos while The Voice took third spot in the 25-54s.
The most-watched channel overall for the night was Nine with a 21.7% audience share. Nine Network was also the top network of the night with 29.1%. Seven held a channel audience share of 17.5% and a network share of 25.4%, Ten secured 16.3% and 22.1%. ABC held 12.8% and 16.6%. The most-watched multi-channel was 10 Bold with 3.8%.
Obviously we oldies don’t count. Love 9 News, The Voice and Have you been paying Attention. Can’t stand cooking shows and as for Big Brother – it’s a waste of space.
Back Roads is always worth watching and to be honest, SBS has some wonderful shows. Thank Goodness for Netflix, Stan and Disney. I also notice Channel 2 doesn’t get a mention even though it has some wonderful Aussie shows.
How do you actually workout these stats?
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Hi Kaye,
We use OzTam data which is the official source of television audience measurement for the industry. It is gathered using measurement boxes in the homes of 5,250 Australians around the country in various demographics. You can find out more about that process here.
As a media and marketing website, Mumbrella does report more on the commercial free to air networks (Nine, Ten and Seven) because that is what our audience primarily cares about. However, we also cover ABC and SBS and have focused on their programming in the past during certain big events. As we are a business-focused publication, the angle on our TV reporting is usually the biggest shows of the night based on OzTam data, not which shows we were most interested in that night. This is why the big 7.30pm reality shows often occupy the headlines, because they are the most commercially interesting.
Thanks,
Hannah – Mumbrella