The winners of the 2025 Mumbrella Travel Marketing Awards have landed
Mumbrella has officially named the winners of its 2025 Travel Marketing Awards.
Klook Australia and New Zealand won two awards on the night — Best Celebrity or Influencer Campaign and Social Idea of the Year — for its Fandom Tour initiative — a campaign that leveraged “fandom-fuelled travel” to generate over 14 million organic social media views and boost site traffic by 85%.
The 2024 winner for Travel Marketing Team of the Year, Crystalbrook Collection, won Best Use of Data thanks to its guest insight framework and NPS system.
Fred&Co Digital Advertising nabbed Breakthrough Destination of the Year alongside Leonards Advertising Media and Big Head Digital for their work on ‘Give the Kimberley a Crack’.
Meanwhile, culture and PR agency Example’s work for Intercontinental Sydney, ‘The Oldest Lift Bar’, won it Best Campaign with a Small Budget.
As always, the awards weren’t just for projects, but also for the efforts of companies and their teams.
For 2025, PR Agency of the Year went to Havas Red; Travel Marketing Team of the Year was Tourism Tasmania.
The full winners list for the Mumbrella Travel Marketing Awards 2025 can be found below:
Best Use of Native or Content Marketing
Winner: ‘One & Only in the City’ – By All Means, Zenith Australia & AMPR for City of Melbourne
Best Celebrity or Influencer Campaign
Winner: Klook’s Fandom Tour – Klook Australia & New Zealand with The Attention Seeker & Lucid PR
Best Brand Partnership
Winner: Sydney Swans Sponsorship 2024 Season – Princess Cruises with Banter
Best Use of Data
Winner: Guest Insight Framework & NPS System – Crystalbrook Collection
Social Idea of the Year
Winner: Klook’s Fandom Tour – Klook Australia & New Zealand with The Attention Seeker & Lucid PR
Best Campaign with a Small Budget
Winner: The Oldest Lift Bar – Example for InterContinental Sydney
Award for Bravery and Innovation
Winner: The Esperance Promise – Australia’s Golden Outback and The Shire of Esperance
Publication of the Year
Winner: Adventure.com by Intrepid Travel
Ad Campaign of the Year
Winner: Live The Legend – Contiki
PR Idea of the Year
Winner: Cuckoo for Labubu – PassportCard Travel Insurance with SCPR
Breakthrough Destination of the Year
Winner: Give the Kimberley a Crack – Fred&Co Digital Advertising with Big Head Digital & Leonards Advertising Media for Australia’s North West
PR Agency of the Year
Winner: Havas Red
Travel Marketing Team of the Year
Winner: Tourism Tasmania
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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topics
Contiki
Crystalbrook Collection
Havas Red
Intrepid Travel
Klook
Mumbrella Travel Marketing Awards
Mumbrella Travel Marketing Awards 2025
Tourism Tasmania
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