The Works swoops for Naked’s head of ideas Paul Swann

Paul Swann: ends 7-year stint at Naked

Independent creative agency The Works has hired Paul Swann from strategy shop Naked as creative partner.

Swann was head of ideas and managing partner at Naked, and brings to an end a seven-year stint at the Enero-owned agency.

The Works creative partner and founder Damian Pincus said: “At the Works we have a unique model where creative thinkers lead clients business we call them Creative Partners and as the business has grown we needed to find another smart, creative thinker who can do this. Paul was a perfect cultural fit and his creative track record speaks for itself, he will add more depth and experience to our expanding business.”

Swann commented: “I’ve loved working at Naked but it was time for a change and The Works presents an exciting opportunity, they have a fantastic and increasingly relevant model, some great clients and ambition in spades, I can’t wait to get stuck in.”

The appointment of Swann comes at a promising time for The Works, which won Woolworths’ loyalty business in July and appointed B&T’s associate editor Tim Addington as communications director a month later.


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