The Works take a Global Effie with the Devil’s Cut

Jim Beam Devil's Cut Australian independent creative agency The Works has been awarded one of three Global Effies last night in New York.

The team at The Works, their US partners StrawberryFrog and German agency Jung von Matt were awarded for their work on Jim Beam’s Devil’s Cut, which launched in September last year.

The campaign was awarded the ‘bronze’ Global Effie. It was also the only representative from the Asia region.

The Global Effie Awards honor effective cases that have run in four or more countries worldwide on two or more continents.

Paul Swann, creative partner at The Works said: “It doesn’t get much better than winning an award that recognises the effectiveness of the advertising we produce. That’s the name of the game after all. What’s even better is that our work has not only delivered for Jim Beam locally but it has done the business internationally as recognized with this Global Effie. Clients are increasingly buying into our model of ‘Creatives on the forefront’ where the idea generators are more accountable and involved in their business and thelayers of bureaucracy are stripped away.”

The other campaigns were Nike Football’s My Time is Now, created by Wieden+Kennedy, Mindshare and AKQA, which also was awarded a ‘bronze’…

and the Febreze Global Azerbaijani Olympics Campaign for Procter & Gamble by Grey, Possible, and MSL New York.


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