The Works take a Global Effie with the Devil’s Cut
Australian independent creative agency The Works has been awarded one of three Global Effies last night in New York.
The team at The Works, their US partners StrawberryFrog and German agency Jung von Matt were awarded for their work on Jim Beam’s Devil’s Cut, which launched in September last year.
The campaign was awarded the ‘bronze’ Global Effie. It was also the only representative from the Asia region.
Not surprised at all on the Jim Beam campaign.
It caught my eye when it was running and I had a strong sense that it would be very effective … and now they have an award to prove it.
Great advertising … would be good to see more of it.
Big congrats to the team at The Works!
So happy for Damo and all at The Works! Onwards and Upwards!!!!!!