The year’s biggest crises so far to be put under the PR microscope at Mumbrella360
From Cricket Australia’s ball-tampering scandal to Roseanne Barr’s racist tweets, the year’s biggest crises – and brands’ responses to them – will be dissected by PR bigwigs and crisis communications experts on stage at tomorrow’s Mumbrella360.
The midday session – Panic Stations: Analysing Crisis Response From the Most Recent Brand Disasters – will feature four of the industry’s most senior PR professionals discussing how marketers and communications professionals can learn from the most recent brand responses to crisis situations.
The panel will analyse brands’ responses to disasters
