The year’s biggest crises so far to be put under the PR microscope at Mumbrella360

From Cricket Australia’s ball-tampering scandal to Roseanne Barr’s racist tweets, the year’s biggest crises – and brands’ responses to them – will be dissected by PR bigwigs and crisis communications experts on stage at tomorrow’s Mumbrella360.

The midday session – Panic Stations: Analysing Crisis Response From the Most Recent Brand Disasters – will feature four of the industry’s most senior PR professionals discussing how marketers and communications professionals can learn from the most recent brand responses to crisis situations.

The panel will analyse brands’ responses to disasters

Joining the panel is founder and managing director of Sefiani Communications Group, Robyn Sefiani; head of corporate affairs at ING Australia, David Breen; senior counsel, crisis and risk at Edelman Australia, Brain Shrowder; and director of Neryl East Communications, Dr Neryl East.

The panel will draw on the year’s biggest crises and analyse how brands have responded to disaster, establish whether or not a successful outcome was reached, highlight key takeouts from each crisis and discuss how brands can avoid getting themselves in similar situations.

Panic Stations: Analysing Crisis Response From the Most Recent Brand Disasters will take place on the Brand Stage at 12pm on Wednesday after international speaker Edward Pank, managing director at WARC Asia Pacific.

Details of how to buy the last remaining tickets to Mumbrella360, along with the full program, can be viewed via this link.


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