The year’s biggest crises so far to be put under the PR microscope at Mumbrella360
From Cricket Australia’s ball-tampering scandal to Roseanne Barr’s racist tweets, the year’s biggest crises – and brands’ responses to them – will be dissected by PR bigwigs and crisis communications experts on stage at tomorrow’s Mumbrella360.
The midday session – Panic Stations: Analysing Crisis Response From the Most Recent Brand Disasters – will feature four of the industry’s most senior PR professionals discussing how marketers and communications professionals can learn from the most recent brand responses to crisis situations.
The panel will analyse brands’ responses to disasters
Joining the panel is founder and managing director of Sefiani Communications Group, Robyn Sefiani; head of corporate affairs at ING Australia, David Breen; senior counsel, crisis and risk at Edelman Australia, Brain Shrowder; and director of Neryl East Communications, Dr Neryl East.
The panel will draw on the year’s biggest crises and analyse how brands have responded to disaster, establish whether or not a successful outcome was reached, highlight key takeouts from each crisis and discuss how brands can avoid getting themselves in similar situations.
Panic Stations: Analysing Crisis Response From the Most Recent Brand Disasters will take place on the Brand Stage at 12pm on Wednesday after international speaker Edward Pank, managing director at WARC Asia Pacific.
Keep up to date with Mumbrella360
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
Linkedin
topics
Brian Shrowder
crisis communications
David Breen
Dr Neryl East
Edelman Australia
ING Direct
Mumbrella360
Neryl East Communications
Robyn Sefiani
Sefiani Communications Group
