‘There are big plans in place for 2024’: PHD renews partnership with AFL

Less than a month out from the 2024 season, the AFL has announced it is renewing its partnership with PHD Australia.

First teaming up in 2019, PHD Melbourne will be responsible for the media planning and buying across the AFL account, including the AFLW, game development programs and Marvel Stadium.

“We are thrilled to be renewing our relationship with PHD. They have clearly demonstrated their high-level media capabilities and understanding of our marketing goals and challenges for the years ahead,” AFL executive general manager customer and commercial, Kylie Rogers, said.

“With a well-known record of driving growth for Australian brands, we are confident PHD will help us deliver upon our business and media goals.”