This is Flow hires Ticketek’s Matt Papasavva as digital lead

Independent media agency This is Flow has appointed Matt Papasavva, previously digital media manager at Ticketek, as digital lead.

The announcement follows the agency’s founder, Jimmy Hyett, being named a Media Federation of Australia (MFA) board member yesterday.

Hyett (left) with Papasavva

“The calibre of talent we have working within the Flow business is a testament to the culture that thrives within the agency. It’s a culture that’s authentic and completely contagious, built around a crazy passion for life – both in and outside of work,” Hyett said.

“Matt embraces this completely, with a passion for innovation in the digital landscape, already having a major positive impact on our clients and the wider Flow team. I’m humbled to see the agency grow into a small powerhouse of exceptional humans.”

Before Ticketek, Papasavva spent three and a half years at Mindshare and held roles at Mediacom.

In his new role, Papasavva will “harness and develop talent, drive innovation and build on the agency’s comprehensive digital solution”. He is joined by two digital executives who have recently joined the team, with the agency anticipating further hires in upcoming months.

The agency said Papasavva’s appointment follows all online services being brought in-house.

“I’m really excited about the opportunity to work with Jimmy and the team at This is Flow,” he said of his appointment.

“The agency is currently going through an extremely promising growth period which has been a direct result of consistently delivering award winning work and innovation for clients. Having the opportunity to lead a passionate team of digital experts is something that I’m embracing as we enter what I’m sure will be another fantastic year for Flow.”


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