This year in Cannes was all about making friends
Having just returned from Cannes Lions festival, Atomic 212’s national head of strategy, Asier Carazo, reflects on this year’s event and his biggest takeaway – friendship.
Another Cannes Lions festival has just concluded and as I sit at the airport awaiting my flight back to Melbourne, it’s a perfect time to reflect on what this action-packed, rosé-filled week means to me – and hopefully to the industry as a whole.
Cannes Lions is always a whirlwind. No matter how many times you’ve attended or how organised you are, it always feels overwhelming on that first day walking down La Croisette. The constant socialising, attending talks, events and dancing can be physically and mentally exhausting when done continuously for five days. I’m not going to lie: I’ll probably sleep for the next 24 hours. Living on the other side of the world has its perks in this regard.
Now, let’s delve into the reflection. The headline might seem obvious, but Cannes Lions is fundamentally about making friends and reconnecting with old ones. Interestingly, I often bump into my Australian colleagues more frequently in Cannes than I do in Sydney or Melbourne (mental note: I should leave the office more often). This year, the theme of friendship took on new dimensions at Cannes Lions, and I’d like to share why.
Making friends with the CFO
