Three Aussie Farmers hold auditions to find the face of their brand

New pork brand, Three Aussie Farmers, has created a campaign where three growers hold an audition to find some faces to front their brand.

Created by Khemistry, a Trimantium GrowthOps agency, the 30 second commercial stars three farmers from Queensland as they recruit people to inform consumers about the new pork brand by holding auditions.

This is the first campaign a Trimantium GrowthOps business has launched since the digital business acquired a group of agencies, including Khemistry, in November.

Stefanie Miller, SunPork senior marketing coordinator, said in a statement: “It was a pleasure working with the Khemistry team to develop the TVC to launch our Three Aussie Farmers brand into Woolworths.

“They helped us capture the laid back, salt of the earth personality of our three owners, which forms the backbone of our brand, so we could better communicate our Aussie farming history to our loyal shoppers.”

Priscilla Jeha, head of client services at Khemistry, added: “Our farmers are utterly authentic and embody that beautifully dry Australian wit that we were looking for.”


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