Troubled online web streaming provider Quickflix has been hit by the departure of another senior executive, with Tim Parsons announcing he will move to Mi9.
Parsons will instead become director of product innovation at Mi9, beginning March 18.
(Update: Headline and story now amended – Mumbrella initially reported that Parsons was chief operating officer at Quickflix based on his LinkedIn profile, which has been changed in the hours since this article was published to label him chief innovation officer)
“There is real market opportunity with Mi9 and I’m hugely excited by the chance to be part of its transformation at the forefront of digital media in Australia”, said Parsons in a statement.
“I have been impressed by the dynamism of the people and its forward leaning view on the future of digital – it’s great to see how it is championing new ways to connect brands with audiences.”
His departure follows the exit of CEO Chris Taylor and deputy chairman Justin Milne, last November. Quickflix has been plagued with troubles in recent times, including cashflow problems.
Parsons will be responsible for growing traffic volumes at Mi9 and shaping the audience experience through product interaction across platforms.
“Tim has a strong entrepreneurial flair with a passionate curiosity for Australia’s digital audience – combined with an established track record for creating and growing successful digital media businesses, we’re excited to see how he will bring the vision for Mi9’s media and product portfolio to life,” said Richard McLaren, Mi9 managing director of data and services.
Quickflix has appointed Steve Hogben, its general manager of digital and technology, to replace Parsons as chief innovation officer. It says Parsons will remain an advisor to the company.