Dr Mumbo

Street tough

Dr Mumbo has heard reasonably good things about the Smirnoff-sponsored Time Out Sydney iPhone app.

So he was sad to see a harsh review on the iTunes store.

But there it was, user “Brett Dayman” urging users: “Stick with street press mags for now. They seem to know the real Sydney.”

time_out_iphone_brett_daymanNo doubt this Brett Dayman is entirely unconnected to the Brett Dayman who works for Time Out rival Street Press Australia. And no doubt Smirnoff will be delighted to chat about his criticisms of their branded app next time he tries to flog them an ad.


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