TK Maxx delivers new brand platform in festive first work from Howatson+Co

Kalila Welch

November 9, 2022 8:55

Howatson+Company has launched its first work for TK Maxx, bringing to life a new brand platform in the off-price retailer’s Christmas campaign.

The new campaign and platform come three months after the agency won the creative account for TK Maxx in a competitive pitch process.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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TK Maxx delivers new brand platform in festive first work from Howatson+Co

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