TLA wins big at the Mumbrella Sports Marketing Awards

TLA has come away with two awards and a highly commended at the Mumbrella Sports Marketing Awards.

The sports specialist took home Social Idea of the Year for its work with Emirates, while it also got the nod for PR Idea of the Year for its Women’s Ashes execution with Cricket Australia.

TLA Worldwide wins for #RacetotheEmirates

It almost came up on top in Sports Agency of the Year, earning a highly commended. That award went to KOJO.

Other winners included Fox Sports in Marketing Team of the Year, The Summer of 7Sport as Sports Media Brand of the Year and Bastion EBA for Nissan Australia for Best Major Sponsorship or Partnership.

The awards ceremony was held at the Four Seasons Hotel directly after the Mumbrella Sports Marketing conference.

Below is the full list of winners.

2018 Mumbrella Sports Marketing Award Winners

Best Sports Presenter
Yvonne Sampson – Fox Sports

Best On-ground Activation
SMARTWiG – TSE with Bashful for The Star
HC: Shell V-Power VR Pit Stop – Traffik Group & Edelman Australia for Viva Energy Australia & Shell Australia

Social Idea of the Year
#RacetotheEmirates – TLA Worldwide with Emirates for Emirates

PR Idea of the Year
2017 Women’s Ashes – “I Beat…” A catalyst for Women’s Ashes Awareness – TLA Worldwide with Cricket Australia for Cricket Australia

Best Use of Sponsorship in a Single Campaign
CommBank ‘Levelling The Playing Field’ – M&C Saatchi Sport & Entertainment with Ikon and One Green Bean for Commonwealth Bank

Best Major Sponsorship or Partnership
Nissan and Netball Australia Partnership, Strategy and Activation – Bastion EBA for Nissan Australia

Sports Ad Campaign of the Year
Don’t Believe In Never – Clemenger BBDO Melbourne with Finch for AFL
HC: NAB Mini Legends Draft Campaign – NAB

Marketing Team of the Year
Fox Sports Australia

Sports Media Brand of the Year
The Summer of 7Sport
HC: PlayersVoice

Sports Agency of the Year
HC: TLA Worldwide


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