TLA wins big at the Mumbrella Sports Marketing Awards
TLA has come away with two awards and a highly commended at the Mumbrella Sports Marketing Awards.
The sports specialist took home Social Idea of the Year for its work with Emirates, while it also got the nod for PR Idea of the Year for its Women’s Ashes execution with Cricket Australia.
TLA Worldwide wins for #RacetotheEmirates
It almost came up on top in Sports Agency of the Year, earning a highly commended. That award went to KOJO.
Other winners included Fox Sports in Marketing Team of the Year, The Summer of 7Sport as Sports Media Brand of the Year and Bastion EBA for Nissan Australia for Best Major Sponsorship or Partnership.
The awards ceremony was held at the Four Seasons Hotel directly after the Mumbrella Sports Marketing conference.
Below is the full list of winners.
2018 Mumbrella Sports Marketing Award Winners
Best Sports Presenter
Yvonne Sampson – Fox Sports
Best On-ground Activation
SMARTWiG – TSE with Bashful for The Star
HC: Shell V-Power VR Pit Stop – Traffik Group & Edelman Australia for Viva Energy Australia & Shell Australia
Social Idea of the Year
#RacetotheEmirates – TLA Worldwide with Emirates for Emirates
PR Idea of the Year
2017 Women’s Ashes – “I Beat…” A catalyst for Women’s Ashes Awareness – TLA Worldwide with Cricket Australia for Cricket Australia
Best Use of Sponsorship in a Single Campaign
CommBank ‘Levelling The Playing Field’ – M&C Saatchi Sport & Entertainment with Ikon and One Green Bean for Commonwealth Bank
Best Major Sponsorship or Partnership
Nissan and Netball Australia Partnership, Strategy and Activation – Bastion EBA for Nissan Australia
Sports Ad Campaign of the Year
Don’t Believe In Never – Clemenger BBDO Melbourne with Finch for AFL
HC: NAB Mini Legends Draft Campaign – NAB
Marketing Team of the Year
Fox Sports Australia
Sports Media Brand of the Year
The Summer of 7Sport
HC: PlayersVoice
Sports Agency of the Year
KOJO
HC: TLA Worldwide
Damian is the head of content at Mumbrella, overseeing all content and editorial within the business. He has worked as a journalist and communications consultant across a number of industries for over 15 years. He has been with Mumbrella for more than three years, initially running event content. Damian was previously print editor of AdNews.
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7Sports
Bastion EBA
Fox Sports
Mumbrella Sports Marketing Awards
Sports Marketing Awards
TLA Worldwide
