Tom Pitney promoted to strategy director at Junkee Studio

Tom Pitney has been promoted to strategy director at Junkee Studio, which has already taken effect.

The announcement:

Junkee Studio, oOh!media’s creative and social agency division, is capitalising on another successful year by announcing the promotion of Tom Pitney to Strategy Director.

Mr Pitney will now drive the direction of Junkee’s in-house creative and strategy team, which produces bespoke content solutions for brands to help them tell and share their stories across their owned media channels.

With a strong track record pioneering innovative approaches to developing multi-channel social content strategy, Mr Pitney’s achievements include buying former Fairfax Youth platform TheVine.com.au and quickly scaling its audience before it was acquired by Junkee Media in 2016.

From there he founded Gen-Z publication Punkee, and as Managing Editor was responsible for creating its famed ‘Bachy Recaps’ that, along with other content, helped drive the brand to take out ‘Launch of the Year’ at Mumbrella Publish 2017.

Mr Pitney was also recognised in B&T’s ’30 under 30’ later that year, and this success continued with Punkee crowned as ‘Media Brand of the Year’ at the 2018 Mumbrella Awards.

Since 2018, Mr Pitney has transitioned to lead strategy and product initiatives across the broader Junkee and oOh!media business, gaining exposure and experience solving a wide range of commercial and creative challenges through Junkee’s agency offering, Junkee Studio.

Neil Ackland, oOh!media’s Chief Content, Creative and Marketing Officer, said the promotion reflected the huge success Tom had enjoyed applying his innate knowledge of social content to some of Australia’s leading brands.

“Tom has already played a crucial role building Junkee Studio’s client base, and has done an outstanding job driving multi-channel social content strategy for our key clients,” he said.

Junkee Studio is comprised of creatives, designers, video editors and producers, writers, social media experts and storytellers, who add targeted content creation into a brand’s ongoing communications strategy, guided by custom research and insights.

Source: Lighthouse Communications media release


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