Dr Mumbo

Tongue in cheek

Ikon’s digital spin-off New Dialogue is relaunching, as Mumbrella predicted back in July.

The new name for the agency, says B&T Today, will be Tongue.

Naturally the buzz words are covered in the announcement – which also features a very fine boy band style shot of the fab four agency principals all dressed in black and white. They’re going to be an “ideas agency” and “format agnostic” (media neutral is now a bit 2004).

But they may want to look at their digital basics before they start conquering the rest of the advertising landscape. The New Dialogue blog has been abandoned without a new posting for more than a month, Dr Mumbo notices. And its Twitter profile is even sadder, looking like it was something of a passing fad for the agency, which managed a grand total of 14 tweets, with one in July and one in August, and no more since then.

Still, it’s a fresh start, so Dr Mumbo looks forward to big things from the new team.

Update 18 September: A few minutes after this item was posted, the agency pulled down the website and deleted its Twitter feed. A shiny new Tongue website is now online which does not include a blog, but happily does include the boy band picture.



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