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https://www.youtube.com/watch?v=muRij7FkdzM

Creativity Online: Colenso BBDO creates trippy journey into the world of vegetables in supermarket ad

An office worker freaks out, then goes on a trippy daydream journey into the world of vegetables when his new love interest announces she’s vegetarian in this quirky spot from New Zealand supermarket chain New World. In the film, by Colenso BBDO and directed by Nick Ball via Finch, our protagonist imagines being sucked into his fridge and then floating through the supermarket aisles, where he is addressed by a creepy smiling yam.

https://www.youtube.com/watch?v=B8–HRraGck

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