Tourism Australia’s call for entries in ‘There’s nothing like Australia’ campaign
Tourism Australia has launched the latest phase of its “There’s nothing like Australia” campaign, asking the Australian public to upload photographs of their favourite Australian experience and explain why.
The tourism body has launched a call for entries via promotions on the Nine Network with personalities including Bert Newton, Catriona Rowntree, Janey Seal and Jason Dundas.
There’s nothing like… free content.
Let the celebrities, Bert Newton, Catriona Rowntree, Janey Seal and Jason Dundas,
donate their photos and lose all right to the images. This so called contest is one huge rip off.
There’s nothing like badly ripping off 42 Below
There’s nothing like “News Limited” giving their soul !
If they get 20,000 entries, and spent $4m on the launch, the cost is $200 per entry. With each entry @25 words or less you end up with $8 per word.
Them’s good freelance rates.
You know it makes sense.
There’s nothing like ripping off 42 below. God, it’s shameful.
Regardless of whether you all think this is original, a rip off, free content or expensive [the later really no different from most campaigns we are seeing] – the fact the TA and DDB [I assume] are trying something new and learning from a relatively new space for most traditional advertisers, should be more acknowledge than a pure sledge-fest here on Mumbrella.
Australian’s advocating and sharing stories about their country, puts a positive perspective on our population and our country. That is much needed!