News

Tourism Australia’s call for entries in ‘There’s nothing like Australia’ campaign

Tourism Australia has  launched the latest phase of its “There’s nothing like Australia” campaign, asking the Australian public to upload photographs of their favourite Australian experience and explain why.

The tourism body has launched a call for entries via promotions on the Nine Network with personalities including Bert Newton, Catriona Rowntree, Janey Seal and Jason Dundas.

The campaign is also being promoted on Today and Getaway.

Online activity includes video, banner ads, sponsorships and wraps across News Digital Media, and Ninemsn and its partner sites including Grazia and Gourmet Traveller.

There is also newspaper advertising and social media activity through Twitter and Facebook.

Consumers will have until May 12 to upload their entries on the Nothing Like Australia website, which will go into the creation of an interactive map plotting places to visit in Australia.

The strict terms and conditions of the contest – which see all images entered become the property of TA – has already raised some questions.

The next phase of TA’s marketing plans, will which includes a broadcast component and a campaign for the international market, is due to be revealed at the end of May.

TA officially unveiled its new campaign, created by DDB, on March 31.

Meanwhile, in a guest posting on Mumbrella’s sister website, Thumbrella, TA managing director Andrew McEvoy, writes about the first stages of the campaign and urges the industry to get involved.

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