Tourism NT has launched a 10-week broadcast, digital, print and social media campaign to promote the Northern Territory’s Red Centre.
“Our 2011 campaign takes consumers on a classic Red Centre road trip fording rivers, swimming in stunning gorges, enjoying campfire barbecues and watching the sun rise from the warmth of a swag,” said Tourism NT’s executive director of marketing & communications, Rita Harding.
The campaign, which cost $1.4 million, was created by The Department of Doing.
The TV spots will run on Seven, Nine and SBS Networks, and the print work will feature in newspapers and magazines including Sunday Life, Weekend Australian, Good Weekend, Australian Traveller and Women’s Health.
The campaign is expected to run until April 30 this year.