Tourism NZ targets WA in latest campaign to grow arrivals to Christchurch
Tourism New Zealand has continued its “everyday a different journey” campaign with a move designed to entice West Australians to visit the Christchurch and Canterbury region of the South Island.
The tourism agency has been aggressively targeting WA following the launch of direct fights between Perth and Christchurch late last year. It committed an additional $500,000 to attracting visitors from the state who stay longer and spend more than other Australian visitors when they visit NZ.
https://www.youtube.com/watch?v=wZCEAclf6aY&feature=youtu.be
The fresh push, created by TBWA and flagged by Mumbrella last week, will include TV ads, cinema print, outdoor, online and social media.
Sadly 100% Pure is losing it’s way.
TBWA should go to the essence of the thought and resist trying to constantly ‘decorate’ it.
Having said that ,it is an incredibly resilient platform.One that will last longer than the current agency contract.