Tourism Tasmania, eBay Australia, EssenceMediacom and more join Mumbrella360 2024

Mumbrella360’s 2024 session roster is growing with talks on the monumental success of Tourism Tasmania’s ‘Come Down for Air’ campaign, the growth strategies deployed by leading brands, and a masterclass in effective cross-generational communication in the workplace.

The first of the latest additions to the three-day media and marketing conference, ‘How Anti-Ordinary Thinking Drove Anti-Ordinary Results for Tasmania’s Off Season’ is an in-depth look into a recently relaunched brand campaign that encouraged Australians to take a trip to the southern island and forge connections with it.

Tourism Tasmania’s chief marketing officer, Lindene Cleary, and the chief creative officer of BMF (the creative agency that helped reinvigorate the campaign), Alex Derwin, are scheduled to lead the session.

Lindene Cleary

The second talk, ‘Lessons from Brands on the Rise’, brings together four communications, marketing and strategy experts – Uber & Uber Eats APAC CMO, Andy Morley, eBay Australia’s head of campaigns and communications, Zannie Abbott, Mable’s head of marketing and communications, Guillaume Papillon, and the chief strategy officer at EssenceMediacom, Sophie Price (who will serve as moderator) – to explore why their respective brands have successfully grown despite the countless challenges plaguing society.

(L-R): Andy Morley, Zannie Abbott

Meanwhile, the masterclass, ‘How to Decode Generational Communication Dynamics’, is being led by confidence coach Jade Lloyd.

The workshop is designed to offer delegates all the information and strategies they need to develop a corporate culture built on rock-solid collaboration.

Jade Lloyd

The sessions are just a fraction of Mumbrella360’s jam-packed catalogue.

An array of industry leaders and forward-thinking business minds are already booked to take to the conference’s stage, each with their own sessions created and curated to offer delegates the latest and greatest solutions for their marketing and media issues, packaged under the event’s overarching theme – dare to disrupt.

Most recently, PepsiCo’s chief marketing officer ANZ, Vandita Pandey, and her session on big data and personalisation was announced.

Numerous other panels, including those on nightmare-inducing challenges faced by chief marketing officers, an all-female discussion on empowering women in marketing and media, and the journey of an iconic athleisure brand, have also been added to the schedule.

And as a cherry on top of a star-filled roster, Mumbrella360 2024 is being headlined by author and former Nike CMO Greg Hoffman.

The conference will take place on 21-23 May, 2024 at Doltone House in Jones Bay Wharf.

The deadline for earlybird tickets, and their $600 savings, ends this Friday.

Tickets are available for purchase here.


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