Tourism Tasmania, eBay Australia, EssenceMediacom and more join Mumbrella360 2024
Mumbrella360’s 2024 session roster is growing with talks on the monumental success of Tourism Tasmania’s ‘Come Down for Air’ campaign, the growth strategies deployed by leading brands, and a masterclass in effective cross-generational communication in the workplace.
The first of the latest additions to the three-day media and marketing conference, ‘How Anti-Ordinary Thinking Drove Anti-Ordinary Results for Tasmania’s Off Season’ is an in-depth look into a recently relaunched brand campaign that encouraged Australians to take a trip to the southern island and forge connections with it.
Tourism Tasmania’s chief marketing officer, Lindene Cleary, and the chief creative officer of BMF (the creative agency that helped reinvigorate the campaign), Alex Derwin, are scheduled to lead the session.
