‘The hoodie before there were hoodies’: Champion pays homage to origins in new campaign

February 26, 2024 4:27

Streetwear and athletic apparel brand Champion has launched a new campaign honouring the brand’s legacy as the so-called “inventor of the hoodie”, via indie creative agency and production house PUSH.

‘Through It All’ is rolling out across Australia and New Zealand, celebrating the garment’s significance beyond its athletic roots.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.