Tourism Tasmania reinvigorates ‘Come Down for Air’ for summer via BMF

Kalila Welch

November 29, 2022 10:22

Tourism Tasmania has launched the latest iteration of its ‘Come Down for Air’ platform, with a new summer campaign from BMF.

The campaign leverages the destination’s long-standing brand platform to remind Australian travelers to take a proper break when they holiday in Tasmania over the summer.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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