Tourism Tasmania unveils latest Come Down For Air campaign

Tourism Tasmania has unveiled its latest instalment of the award-winning brand platform Come Down For Air.

Come Down For Air first launched in 2019 via BMF, Starcom, and Orchard Marketing, inviting travellers to build deeper connections to Tasmania.

Tourism Tasmania chief marketing officer Lindene Cleary said: “The platform has consistently delivered strong results – it has increased awareness of Tasmania as the antidote to the stressors of modern life and as one of Australia’s most desired and different holiday destinations.”