Tourism Victoria up for pitch
Tourism Victoria has called a pitch for its advertising account currently held by Publicis Mojo.
The tender will see Tourism Victoria look for both a lead agency for major marketing campaigns and a boutique agency for fast turnaround creative.
According today’s announcement from Tourism Victoria: “As primary brand custodians of Tourism Victoria’s award winning You’ll love every piece of Victoria Jigsaw campaign, the appointed lead agency will provide strategic insight on evolving and refining the creative direction of the longest running destination campaign in the world.”
The account will begin around October and run for four years.
Last week saw Mojo’s Daylesford – Lead A Double Life work recognised in several categories of the AWARD Awards.
turn the lights out when you have drunk the last beer and are the last one to leave.
very sad.
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Vic Tourism will need an agency that Mojo once was.
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Beautiful ad. Makes me want to go there immediately!
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