Toy car gets stopped by the cops for dangerous driving in first TV ad for Sydney Airport Parking
A speeding toy car gets pulled over by the police in the first ever TV ad for Sydney Airport Parking.
The animated ad from Core uses a toy sports car and family hatchback heading towards the airport, with the sports car speeding off and then being pulled over, with a voiceover saying now they will need the savings they can achieve by booking their airport parking online.
“Oh dear, looks like someone will be needing those savings,” the voiceover says.
Christian Finucane, creative partner at Core said: “When we created the ‘Easy-Peasy parking’ brand idea using the little toy cars, we knew it would extend nicely into TV using stop frame animation. The production style enhances the brand message and dials up its new fun personality.”
Credits:
Client: Sydney Airport Parking
General Manager, Parking and Ground Transport: Craig Norton
Marketing and Communications Manager, Parking and Ground Transport: Simon Lloyd
Agency: Core
Client: Sydney Airport Parking
Founders & Creative Partners: Christian Finucane, Jon Skinner
Creatives: Christian Finucane, Jon Skinner, Anthony Ortuso, Jari Kennedy
Producer: David Steindl
Account Service: Dan Parritt, Lucy Almond
Production Company: Anifex
Director: Michael Cusack
DOP: Richard Chataway
Sound Production: Sean Timms, Sound Reservoir – Barry Stewart
