Toyota Australia names CMO from Singapore office

Toyota Australia has appointed Vin Naidoo as its chief marketing officer following the departure of John Pappas to Lexus earlier this month.

Naidoo joins the automotive brand from Toyota Motor Asia-Pacific – based in the Singapore office – where he held the role of general manager of sale and marketing operations for two years.

Vin Naidoo, Toyota Australia’s new CMO

The move marks a return to Australia by Naidoo, who was previously head of sales at Lexus from 2013 to 2020 according to his LinkedIn.

On his appointment, Naidoo said: “My focus – and that of my team – will be to articulate Toyota’s compelling vision as a mobility company, connecting everyone with the freedom to move and be moved.

“This will require even deeper collaboration across all parts of our business as we navigate the once-in-a-century transformations occurring simultaneously in connectivity, autonomy, sharing and electrification.

“We will communicate the unique benefits to customers of Toyota’s industry-leading vehicles and services. We will also build on our success by accelerating innovation in the spirit of continuous improvement, which is a cornerstone of our company culture.”


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