Toyota Australia highlights its dealership network in playful campaign
Toyota Australia is highlighting its expansive dealer network in the second stage of its ‘Every Step Matters’ brand campaign, via Saatchi & Saatchi Australia.
The new campaign plays on the familiar blue roadside signage, which usually directs drivers to rest stops and nearby tourist spots, instead pointing out the nearest Toyota dealership – which, as the ad demonstrates, is never far away.
Vin Naidoo, CMO at Toyota Australia, said, “Having been part of the Australian landscape for decades, we understand Australians don’t just buy a car; they invest in the peace of mind that comes with knowing they can keep moving forward.
“Regardless of how their lives or the world around them changes, our dealers will continue to be there for our customers for the long run.”
Mandie van der Merwe, chief creative officer, Saatchi & Saatchi Australia, adds: “in a country of 7.7 million square kilometres, it’s important to know you’re never far from what you need.”
Credits:
Client: Toyota Motor Corporation Australia
Senior Manager, Marketing Operations: Anthony Nobile
Manager, Communications – Commercial & Brand: Kylie Graham
Senior Brand Specialist: Amber Mottram
Brand Specialist: Ruby Cowling
Creative Agency: Saatchi & Saatchi Australia
Chief Creative Officers: Mandie van der Merwe, Avish Gordhan
Creative Director: Piero Ruzzene
Creative: Rosita Rawnsley-Mason, David Govier, Tristan Cornelius
National Director of Production: Michael Demosthenous
Senior Integrated Producer: Tamara Kennon
Chief Client Officer: Ben Court
Executive Strategy Director: Joe Heath
Group Business Director: Zoe Kypros
Senior Business Director: Lauren Ellis
Business Manager: Charlotte Brasington
Business Executive: Jess Trajkovska
Media: Spark Foundry Australia
Production oCmpany: Revolver
Director: Matt Devine
Managing Director/Co-Owner: Michael Ritchie
Executive Producer/Partner: Pip Smart
Executive Producer: Anna Mannix
Producer: Caroline Kruck
Director of Photography: Jeremy Rouse
Art Director: Lucinda Thompson
Wardrobe: Sophie Knox
Post Production: ARC
Editor: Jo Scott
Colourist: Matt Fezz
Flame Artist: Eugene Richards
Post Producer: Winnie O’Neil
Audio: Sonar
Senior Sound Designer: Andy Stewart
Music Editing: Josh Pearson, Joel Dias
Executive Producer: Sophie Haydon
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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