Toyota Australia swerves into next phase of LandCruiser campaign, via Saatchi & Saatchi Australia
Toyota Australia has released the next stage of its ‘This LandCruiser Drives Us Home’ campaign, via Saatchi & Saatchi Australia.
The platform’s new chapter is designed to honour Australian drivers and their adventurous spirits, along with the legacy Toyota has forged with the LandCruiser.
In this case, it focuses on the All-New LandCruiser Prado and its ability to serve as a must-have companion for adventures.
“Evident in its design and serious off-roading capabilities, Toyota went back to its roots to seek inspiration from the qualities that have made the LandCruiser such an iconic nameplate and delivered on the essence of that history,” said the chief marketing officer of the automotive company, Vin Naidoo.
Regarding companionship, Saatchi & Saatchi Australia’s co-chief creative officer, Mandie van der Merwe, explained that it was a deliberate choice for the agency to use such a concept.
“With this campaign, we set out to capture the spirit of generations of Australians who rely on their LandCruiser to be there for every moment that matters, whether they’re tackling the toughest terrains or simply heading home to loved ones,” she explained.
“The LandCruiser isn’t just a vehicle – it’s a constant companion in life’s biggest and smallest journeys.”
The campaign is in market across several channels – in-store, broadcast, sponsorships, digital, CRM, online video, social, and print.
Credits:
Client: Toyota Motor Corporation Australia
Senior Manager, Marketing Operations: Andrew Wearing, Anthony Nobile
Manager, Communications – Commercial & Brand: Kylie Graham
Senior Brand Specialist – Commercial Vehicles: Kellie Burmeister, Brooke Butkiewicz
Brand Specialist – Commercial Vehicles: Abbey Harrington
Creative Agency: Saatchi & Saatchi Australia
Chief Creative Officers: Dave Bowman, Mandie van der Merwe, Avish Gordhan
Creative Director: Piero Ruzzene
Creative: Robert Bamford, Ben de Klerk
National Director of Production: Michael Demosthenous
Senior Integrated Producer: Tamara Kennon
Chief Client Officer: Ben Court
Executive Strategy Director: Joe Heath
Group Business Director: Zoe Kypros
Senior Business Director: Melanie Bunn
Business Manager: Jen Weston
Business Executive: Miles Donnellan
Media: Spark Foundry Australia
Production Company: MOFA
Director: Nick Kelley
Executive Producer: Llew Griffiths
Producer: Niko Aulich
DOP: Shelly Farthing-Dawe
Casting: Citizen Cane Casting
Post Production: ARC
Editor: Johanna Scott
Colourist: Matt Fez
VFX Producer: Winnie O’Niel
VFX Artist: Eugene Richards
Audio: Massive Music
Composition: Nathan Cavaleri
Audio Post: Ramesh Sathiah, Simon Kane
Executive Producer: Katrina Aquilia
Stills Production Company: Prodigious Australia
Producer: Lucy Burne
Photographer: Janyon Boshoff
Keep up to date with the latest in media and marketing
Got a tip?
Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
Linkedin
topics
Landcruiser
LandCruiser Prado
Mandie van der Merwe
Saatchi & Saatchi Australia
Toyota
Toyota Australia
Vin Naidoo
Have your say